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CRAFT — the road to getting comedy equallyRecognised as an artform, classified in tax, named in policy and directly funded

Follow comedy’s agenda with local authorities, Government and key institutions; and CRAFT’s journey advancing comedy as a primary artform. Every stop on this road was reached by volunteers — and we’re going from strength to strength.

1,000+recorded engagements since 2022
32parliamentary moments
15Hansard • Parliament
16key ministerial & institutional meetings
5APPG roundtables (10 in pipeline)
Infiniteour love for comedy

Click a photo to see its moment on the timeline.

At the Amazon Regional Creatives Fund event on 16 June 2026, Neil Darlison, Director of Theatre at Arts Council England, with the CRAFT team — trustees Lu Jackson and Jen Smith, and policy advisor Sufyan Ahmed.The Comedy APPG tax roundtable, Jubilee Room, Westminster Hall, 7 September 2026.The Comedy APPG on tax reform in the Jubilee Room, Westminster Hall, Palace of Westminster. Photo: Martyn Sloss.Professor Lesley Sloss, Lu Jackson and Creative Industries Minister Ian Murray at the King’s Theatre, Edinburgh.Lu Jackson, Professor Lesley Sloss and Kyran Wheatley with Australian High Commissioner Jay Weatherill AO. Photo: Andrew Perry.At the Aussie BBQ at the Fringe with Marlene Zwickler. Photo: Andrew Perry.Melissa Bailey, spouse of Jay Weatherill, Geoffrey Robertson KC, Jules Robertson, Lu Jackson and Kyran Wheatley discuss the state of the comedy industry. Photo: Professor Lesley Sloss.On the red carpet at the Fringe with photographer Steve Ullathorne and Tom Ward. Photo: Lu Jackson.Professor Lesley Sloss, Craig Hill, Daniel Fisher (CEO Greyfriars Charteris Centre) and Lu Jackson backstage at Craig Hill’s Fringe show.Comedian Felicity Ward DJs at the Fringe Gilded Balloon “So You Think You’re Funny?” after-party.The Horse of Jenin, a Palestine Comedy Club show featuring Alaa Shehada, Fringe 2026.The Jolly Fisherman, a theatre play with Alex Hill and Jonny Khan, Fringe 2026.Edinburgh International Festival 2026.CRAFTies Lyndsey Jackson (Executive Director, Lyceum Theatre) and Lu Jackson at the Fringe: same last name, but not-related wacko jackos.Professor Lesley Sloss backstage at the Fringe 2026 with Daniel Sloss and Cammy Barnes.Australian comedian Joshua Khoury wins the 2026 So You Think You’re Funny?.Dr Zubir Ahmed MP with Dr Elizabeth Jackson and Lu Jackson.Kemi Badenoch MP in conversation with Anne McElvoy at POLITICO’s London Playbook Live. Photo: POLITICO.Katie White MP for Leeds North West, Martin Wrigley MP for Newton Abbot, Dr Simon Opher MP for Stroud, Sufyan Ahmed and Lu Jackson at POLITICO’s Summer Party 2026.The Rt Hon Kanishka Narayan MP on the ‘AI and the future of work’ panel with Elena Simperl and Kate Bell, moderated by Isobel Hamilton. Photo: POLITICO.POLITICO’s Summer Party 2026.Richard Quigley MP at No.10 Downing Street.Ahead of the Comedy APPG Chair announcement, June 2026.Dame Caroline Dinenage MP and Lu Jackson on the Terrace — why have serious photos when the sun is shining?Culture Secretary Lisa Nandy with CRAFT trustees Jen Smith and Lu Jackson at the Amazon Regional Creatives Fund event, London.Lois Hinder (UK Music), Sufyan Ahmed (CRAFT policy advisor), Jen Smith (CRAFT trustee), Amy Farr Price (Amazon) and Lu Jackson (CRAFT Chair) at the Amazon Regional Creatives Fund event.Lu Jackson with Amy Chao of Innovate UK at London Tech Week After Hours.Lu Jackson with Alice Campbell (techUK) and Neil Ross at London Tech Week After Hours.Dr Simon Opher MP, Lu Jackson, Ian Murray MP and Jake Jefferson at SXSW London 2026: Laughter as Medicine — can comedy help men’s health?Two Aussie Brits meet — former Australian Prime Minister Julia Gillard and Lu Jackson at SXSW London.Street art at SXSW London: Life is short… Viva comedy.Julia Gillard, Giovanni Salum and The Rt Hon Kanishka Narayan MP, with moderator Sarah Aguiar-Borges, at SXSW London.Arts Council England Funding Opportunities — National Lottery Project Grants and Developing Your Creative Practice.Team CRAFT with ITV and BBC comedy leads at the BBC Comedy Festival, Royal Court Theatre, Liverpool.Samantha Niblett MP and Lu Jackson at the BBC Comedy Festival.The commissioners at the BBC Comedy Festival.Professor Lesley Sloss and Martyn Sloss at the BBC Comedy Festival.Professor Lesley Sloss, Sam Avery and Lu Jackson at the BBC Comedy Festival.Lee Mack at the BBC Comedy Festival.Michael Palin and John Bishop at the BBC Comedy Festival.Diane Morgan at the BBC Comedy Festival.Ahir Shah with Keith Palmer MBE at The Comedy School’s Benefit, Top Secret Comedy Club.Jo Brand at The Comedy School’s Benefit, Top Secret Comedy Club.Jeff Innocent at The Comedy School’s Benefit, Top Secret Comedy Club.The team at The Comedy School’s Benefit, Top Secret Comedy Club.Andy Burnham with Dr Simon Opher MP and Lu Jackson on Simon Says, Let’s Talk.Andy Burnham, Dr Simon Opher MP, Sufyan Ahmed and Tim Davies at the first episode of Simon Says, Let’s Talk.Podcast-on-Prescription in Parliament, 22 April 2026.Dr Simon Opher MP and Tom Walker (Jonathan Pie) pull a pint at Strangers’ Bar after the recording.CRAFT launches the Misogyny in Comedy survey.Lu Jackson with Dan Dearlove, Thanyia Moore and Don Ward at Ticketmaster’s Comedy Mixer, The Comedy Store.The industry panel at Ticketmaster’s Comedy Mixer, The Comedy Store.At the Season 2 premiere of LOL: Last One Laughing UK, Cinema in the Power Station.The launch of LOL: Last One Laughing UK Season 2 on Amazon Prime.Samantha Niblett MP announces CRAFT in Parliament.The first ministerial roundtable for comedy, 9 March 2026.Fictitious political reporter Jonathan Pie (aka Tom Walker IRL) meets IRL BBC political reporter Richard Wheeler.Kim Leadbeater MP agrees to the Misogyny in Comedy inquiry at the Macmillan event.Matt Forde interviews Wes Streeting at the Not Today Cancer Macmillan fundraiser, Kings Place.Dr Simon Opher MP and Lu Jackson with Matt Forde and Rhod Gilbert at the Macmillan event.Samantha Niblett MP and Dr Simon Opher MP join Lu Jackson at the Macmillan event.Samantha Niblett MP puts the comedy category to UKRI at the Science, Innovation and Technology Committee.Ian Murray agrees the ministerial roundtable, 13 January 2026, with Samantha Niblett MP, Dr Simon Opher MP and Lu Jackson.Joshua Robertson at Stand up for Head Held High, The Comedy Store.Kerry Godliman at Stand up for Head Held High.Nish Kumar, Tom Ward, Joshua Robertson, Laura Smyth, Ro Dodgson, Lu Jackson, Dr Simon Opher MP and Tash Alexander at Stand up for Head Held High.Rich Hall at Stand up for Head Held High, The Comedy Store.The London business roundtable, co-hosted by Dr Simon Opher MP, Rachel Blake MP and London’s Deputy Mayor for Business and Growth Howard Dawber. Photo: Dr Simon Opher’s team.London’s Deputy Mayor for Business and Growth Howard Dawber, Dr Simon Opher MP and Lu Jackson with guests at the October 2025 roundtable.Lu Jackson with patrons Dr Simon Opher MP and Tom Walker at the October 2025 roundtable.Sally Dixey, Lu Jackson, Keith Palmer MBE and Dr Simon Opher MP at the October 2025 roundtable. Photo: Sufyan Ahmed.Ben Wicks, Ish Kalia, Lu Jackson and Jake Jefferson at the October 2025 London business roundtable. Photo: Lu Jackson.Comedy Army announced at SXSW London, June 2025.The nominees on screen at the Funny Women Awards 2025.On stage at the Funny Women Awards 2025.Lu Jackson with Lynne Parker and Amy Gledhill at the Funny Women Awards 2025.Samantha Niblett MP hosts the HealthTech leaders roundtable, with Lu Jackson representing comedy.Neil Ross interviews the then AI Minister, Feryal Clark MP, for the keynote.The Rt Hon Kanishka Narayan MP with Peter Turay of Brunswick Group.Lu Jackson with Neil Ross, Partner and Head of Practice for Tech, Media and Telecoms at Public First and Policy Advisor at CRAFT.Dr Simon Opher MP at Prime Minister’s Questions.Samantha Niblett MP raises the comedy Business Question with the Leader of the House.Dr Simon Opher MP, Jack Gamble (Campaign for the Arts), Tom Walker (Jonathan Pie) and Lu Jackson at the SXSW London 2025 comedy panel.Dr Jane Goodall at SXSW London 2025.Katherine Ryan at SXSW London 2025.Colossal Biosciences CEO Ben Lamm with actress Sophie Turner at SXSW London 2025.Lu Jackson, Jojo Sutherland and Tom Walker (Jonathan Pie) at SXSW London 2025.Lu Jackson with Aba Amihyia MBCS at SXSW London 2025.Socioeconomic Impact of BBC Comedy (BBC, 2025).The Impact of the BBC — Comedy: a champion of British comedy excellence.Samantha Niblett MP and Dom Hallas of Startup Coalition at the Health Tech Reception, Churchill Room, House of Commons.The House of Commons staircase.The Palace of Westminster.Winston Churchill, Palace of Westminster.Rachel Blake MP and London’s Deputy Mayor for Business and Growth Howard Dawber at the Cities of London and Westminster Small Business Forum.Rachel Blake MP and Lu Jackson at the Cities of London and Westminster Small Business Forum.Dr Simon Opher MP, Creative Industries Minister Sir Chris Bryant MP and Lu Jackson: the ministerial roundtable agreed in principle, March 2025.The first comedy healthcare roundtable in Parliament, March 2025. Photo: Craic.Lu Jackson with Dom Jones of Top Secret Comedy Club at the March 2025 comedy roundtable in Parliament.Dr Simon Opher MP in the Commons, 16 January 2025: Comedy-on-Prescription enters Hansard.Dr Simon Opher MP and the Lord Mayor of Westminster, Robert Rigby, with Lu Jackson and comedy professionals at St John’s Wood Library.Philip Salter, Founder of The Entrepreneurs Network (TEN), with Jo Gideon MP, James Wise of Balderton Capital and Minister Kevin Hollinrake MP. Photo: TEN.Lu Jackson with Jo Gideon MP at The Entrepreneurs Network reception, House of Lords. Photo: TEN.Lu Jackson with friend Lucy Taylor, Councillor Barbara Arzymanow and Nickie Aiken MP of Cities of London and Westminster.
Lu Jackson Lu Jackson

DCMS Committee Review of Arts Council England: To what extent is Comedy a neglected artform?

On March 17, 2026, the DCMS Committee ‘Oral evidence: Review of Arts Council England’ commenced. We thank Committee Chair and CRAFT patron, Dame Caroline Dinenage, for asking Baroness Hodge a series of questions on comedy, including:

1. “the Arts Council review did not mention comedy”,
2. “to what extent do you think that comedy is a neglected artform?”, and
3. “should the Arts Council be considering comedy as an artform in its own right?”.

The CRAFT Newsroom offers you a timeline from June to March 2026, showing our communications regarding recognition comedy as an artform. We will formally reply to the DCMS Committee in respect to the comedy questions and answers provided at the Oral Evidence session on March 17. We would like to work with the Committee, DCMS, ACE and Baroness Hodge, to give comedy the recognition it deserves. If not now, when?

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